About Experience Brands Ltd.

Experience Brands Ltd. is a Bulgarian brand builder focused on creating and growing pioneering consumer brands. We look for gaps in the local market — categories that are underserved, experiences that are missing, and communities that are ready for something new.

From craft beer subscriptions to wine discovery and specialty agriculture, our portfolio is united by one idea: bring fresh, high-quality experiences to Bulgarian consumers first.

Our brands

Beery.bg

Exited

Biggest subscription beer box in Bulgaria

Beery.bg grew into the largest craft beer subscription service in Bulgaria, introducing thousands of customers to curated beer discovery before a successful exit.

Wine Wish

Inactive

First wine subscription box in Bulgaria

Wine Wish was the first to bring a subscription wine club model to Bulgaria, helping enthusiasts explore new regions and producers from home.

Hot Farm

Active

First chili pepper farm in Bulgaria

Hot Farm is Bulgaria's first dedicated chili pepper farm, supplying fresh and processed hot peppers to local food makers, restaurants, and heat-loving home cooks.

Our approach

Market-first: We aim to launch the first credible offering in a new category.
Consumer-obsessed: Every brand is built around a real audience need and a delightful experience.
Operational discipline: We focus on unit economics, supply chain quality, and sustainable growth.
Local roots: Our brands are designed for Bulgaria while drawing on global trends.